Patrick Regan

I got the gift of gab from my Irish filli ancestors, a love of storytelling from my hometown of New Orleans, and my marketing skills from years of hard study and practical experience.

Portfolio

Ramblings and musings

Meta Has Become a Scammer’s Paradise

Recently, Reuters came out with a report on the amount of fraudulent advertising on Facebook and Instagram, and it paints an ugly picture. How ugly? Remember that Adweek report from 2018, when Procter zeroed out their $200M programmatic ad spend on Facebook and saw literally no drop in sales revenue? That kind of ugly picture.…

The Bad Breath Diaries: A Social Media Case Study

My Role: Content Marketing Manager Core Responsibilities: Campaign concept development, celebrity selection strategy, audience targeting, ad copy, performance analysis Team: Collaborated with President Phil Rubin (strategy approval), Cameo for Business team (talent sourcing) The Problem How do you compete with Listerine’s century of brand recognition and nine-figure ad budgets when all you’ve got is a…

Fall Link Round-up

Coffee of Honor I love coffee, I love Star Trek, and of course, I was going to love a recipe for Klingon coffee, known as Raktajino. The drink of choice of the Deep Space Nine senior staff and the impulse behind one of my favorite scenes in all of Star Trek: I confess to enjoying…

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