The history of marketing goes through direct mail. The modern equivalent, e-mail sequencing and funnel building, is just as important. It’s the gap between the initial grab and the inevitable purchase.
Published email sequences
Sequence 1: TheraBreath Black Friday Sales Event
TheraBreath generated most of its income by selling to third-party retailers. Still, we also maintained a robust direct-to-consumer (D2C) business through our website, primarily catering to older customers who were less tech-savvy. I designed this email sequence to cut through the noise, build urgency, and prompt them to convert.
Sequence 2: CannaTrim Cold E-Outreach
CannaTrim manufactures personal protective equipment (PPE) designed specifically for the cannabis industry’s unique needs. Their biggest problem was that most businesses were unaware of their existence, and even if they were aware, they didn’t feel comfortable taking a gamble on new equipment with their already small margins. This cold email sequence introduces CannaTrim to its new customers and explains why they couldn’t afford NOT to give them a try.
spec email sequences
Welcome Email Campaign for Readwise: The Best Tool No One Knows to Use
Readwise is one of my favorite apps. I’m willing to downsize a lot, but Readwise is mission-critical for me. However, I noticed that there’s no structured welcome sequence to help potential customers understand why it’s such a game-changer. This is a huge missed opportunity. Who knows how many potential life-long readers could become paying customers…
Copywriting Practice – Cold E-mail for a Smart Water Bottle
The content is about crafting a persuasive cold sales email for a smart water bottle, HydroTech Pro, targeting busy professionals. It emphasizes the importance of hydration for cognitive function and offers a solution with patented sensors that discretely remind the user to stay hydrated without being intrusive, promoting healthier habits.
Patrick Regan 