Brand Audit
The Challenge
Assume the role of a consultant tasked with evaluating a brand on spec. Research the selected brand across ten key metrics, grade on each, and recommend courses of action where appropriate.
Selected Brand
I chose to audit horror film studio Blumhouse, a powerhouse in its market that has experienced both admitted failure and a recent revival. This allowed for a more robust analysis that highlighted areas of improvement and points of strength.
Additional context can be found in the comments section of the PowerPoint presentation.
“I really enjoyed reading your project on Blumhouse. Your consultative approach to auditing the brand demonstrated your understanding and application of brand management strategies. You provided a strong rationale supported by course concepts and relevant examples.”
– Dr. Terri Horton of UCLA Extension